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Cruelty-Free Makeup Brands

16 cruelty-free makeup brands are verified on VeggieOS Compare, led by Kjaer Weis with an ethics score of 92/100. Foundation, mascara, lipstick and palettes from brands that never test on animals.

1. Kjaer Weis

92
B CorpCruelty-FreeGluten-FreeLeaping Bunny

2 verified products · Kjaer Weis Lipstick Refill - Adore (True Red), Kjaer Weis Eye Pencil - Black

2. 100% Pure

92
Cruelty-FreePETA-Approved Vegan

1 verified product · 100% Pure Fruit Pigmented Ultra Lengthening Mascara

3. ILIA Beauty

92
Clean at SephoraCruelty-FreeLeaping BunnyPETA-Approved Vegan

1 verified product · ILIA True Skin Serum Foundation - SF3 Matira

4. Thrive Causemetics

92
Cruelty-FreeEWG VerifiedPETA-Approved VeganVegan

1 verified product · Thrive Causemetics Liquid Lash Extensions Mascara - Brynn (Rich Black)

5. 100% PURE

88
Cruelty-FreePETA-Approved VeganVegan

2 verified products · 100% PURE Creamy Long Last Eyeliner — Blackest, 100% PURE Fruit Pigmented Satin Eyeliner — Blackest

6. Benecos

88
BDIH Certified NaturalCruelty-FreeVegan

1 verified product · Benecos Natural Kajal Eyeliner — Black

7. Lily Lolo

88
Leaping BunnyPETA-Approved Vegan

1 verified product · Lily Lolo Black Vegan Mascara

8. Mineral Fusion

88
Cruelty-FreeLeaping Bunny

1 verified product · Mineral Fusion Liquid Foundation — Neutral 1

9. Pacifica Beauty

88
100% VeganCruelty-FreeLeaping BunnyPETA-Approved Vegan

1 verified product · Pacifica Beauty Vegan Collagen Fluffy Lash Mascara - Black

10. Tower 28 Beauty

88
Cruelty-FreeLeaping BunnyPETA-Approved VeganVegan

1 verified product · Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara

11. W3LL PEOPLE

88
EWG VerifiedLeaping Bunny

1 verified product · W3LL PEOPLE Expressionist Pro Eyeliner — Ultra Black

12. Honest Beauty

85
Cruelty-FreeEWG VerifiedPETA-Approved Vegan

2 verified products · Extreme Length Mascara + Lash Primer — Black, Honest Beauty Extreme Length Mascara + Lash Primer — Black

13. Jane Iredale

82
Cruelty-FreeEWG VerifiedVegan

1 verified product · Jane Iredale Mystikol Powder Eyeliner — Onyx

14. e.l.f. Cosmetics

78
Fair TradeLeaping BunnyPETA-Approved Vegan

2 verified products · E.L.F. Cosmetics Flawless Satin Foundation — Lightweight & Medium Coverage, E.L.F. Cosmetics Camo Hydrating CC Cream — Full Coverage Foundation with SPF 30

15. Tarte Cosmetics

78
Cruelty-FreePETA-Approved VeganVegan

2 verified products · Tarte Sea Surfer Curl Volumizing Vegan Mascara — Black, Tarte Maneater Mascara — Volumizing & Lengthening 12-Hour Wear

16. Almay

68
Cruelty-Free

1 verified product · Almay Longwear Eyeliner — Black

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