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Brand directory

Is your favorite brand vegan?

Vegan ratings for 40 food, beauty, drinks, and household brands — with the specific products that are safe, the watch-outs, and parent-company notes.

drinksfoodbeautyhouseholdfashion
Grocery shelves with vegan check badges
20
Fully vegan brands
19
Brands with vegan options
1
Not vegan today

Fully vegan(20)

Has vegan options(19)

Not vegan(1)

How we rate

Each rating combines ingredient analysis, manufacturer disclosures, parent-company practices and certified-vegan logos. We re-check brands every quarter.

Don't see your brand?

Open the scanner and check any product instantly, or email hello@veggieos.com and we'll add it.

Short answer

A brand is worth checking on three separate axes: whether its products contain animal-derived ingredients, whether it or its parent company funds animal testing, and whether it holds an independent certification. A brand can pass one test and fail another — which is why a single 'vegan or not' label is usually misleading.

Key takeaways

  • Vegan ingredients and cruelty-free testing policy are two different questions with two different answers.
  • Parent-company ownership matters if your concern is where profit ends up, not just what is in the jar.
  • Independent certification (Vegan Society, Leaping Bunny, Certified Vegan) is stronger evidence than a brand's own claim.
  • Animal-testing requirements vary by market and product type; verify the brand’s current policy and certification rather than making assumptions from where it sells.
  • Formulations change: a product that passed last year should be re-checked before you restock.

The three questions behind every brand rating

First, ingredients. Does any product contain animal-derived material — milk solids, carmine, lanolin, beeswax, shellac, gelatine, keratin, collagen or the less obvious ones like isinglass in drinks and bone char in some refined sugars?

Second, testing. Does the brand, its suppliers or anyone acting on its behalf test finished products or ingredients on animals, and does it sell into markets where such testing is a legal requirement?

Third, ownership. Many well-known vegan brands are subsidiaries of large conglomerates whose other divisions do neither of the above. That is a values judgement rather than a factual one, so we report it and let you decide.

How to read a certification logo

The Vegan Society trademark and Certified Vegan logo both audit ingredients and manufacturing, including cross-contact controls. Leaping Bunny audits the testing supply chain rather than ingredients — a Leaping Bunny product can still contain beeswax or milk.

A brand's own 'not tested on animals' text is unaudited and typically covers only the finished product, not individual ingredients. Prefer certified marks where they exist, and treat self-declarations as a starting point.

Checking a brand: step by step

  1. Search the brand

    Find it in the directory and check the status badge — fully vegan, has vegan options, or not vegan today.

  2. Read the watch-outs

    Brands with vegan options usually have two or three specific products that are not. Those are listed on each brand page.

  3. Check the certification line

    Note whether the claim is certified, self-declared or absent, and by which body.

  4. Consider the parent company

    If profit flow matters to you, the ownership note tells you where the money goes.

  5. Verify the specific product

    Ratings describe brands; formulations differ by product and country. Scan the barcode to confirm the item in your hand.

What each vegan and cruelty-free claim actually covers

What each vegan and cruelty-free claim actually covers
Claim or markCovers ingredientsCovers animal testingIndependently audited
Vegan Society trademarkYesYesYes
Certified Vegan (Vegan Awareness)YesYesYes
Leaping BunnyNoYesYes
PETA Beauty Without BunniesOptional tierYesSelf-declared to PETA
'Suitable for vegans' on packYesNoNo
'Not tested on animals' textNoFinished product onlyNo
Plant-based marketing claimNoNoNo

Mistakes to avoid

Treating 'cruelty-free' as 'vegan'

Cruelty-free refers to testing. It says nothing about milk, beeswax, lanolin or carmine in the formula.

Assuming one product speaks for the range

Most large brands have both vegan and non-vegan lines, sometimes on the same shelf.

Ignoring country-specific formulations

The same product name can have a different ingredient list in another market.

Relying on a rating from years ago

Reformulation and acquisitions change the answer. Re-check periodically.

Frequently asked questions

What makes a brand fully vegan?
Every product in its range is free from animal-derived ingredients, and the brand does not commission or fund animal testing anywhere in its supply chain.
Is a cruelty-free brand automatically vegan?
No. Cruelty-free covers testing policy only. A cruelty-free product can still contain beeswax, lanolin, carmine, milk derivatives or collagen.
Why list brands owned by non-vegan parent companies?
We rate a brand on the products it actually sells, and we disclose the parent-company relationship on each brand page so you can apply your own standard.
How often is the directory updated?
Brand information can change with reformulations, acquisitions and certification renewals. Check the current manufacturer information and certifier directory before relying on a listing.
My brand is not listed — what now?
Scan any of its products in VeggieOS for an instant verdict on that specific item, and email us so we can add the brand to the directory.

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