Our story

About VeggieOS

A free, all-in-one plant-based companion that makes vegan living effortless — whether you're fully vegan, transitioning, or simply eating more plants.

An abundant table of fresh plant-based ingredients
2M+
Products analyzed
10
Languages supported
120k
Recipes converted
4.8★
Average user rating

Our mission

We believe a kinder, healthier and more sustainable food system starts with one meal at a time. Our mission is to remove the friction from plant-based living by giving everyone the tools to shop smarter, cook better, and measure their real-world impact.

What VeggieOS does

Is-it-vegan scanner

Scan any barcode and instantly see if a product is vegan, vegetarian or contains animal-derived ingredients.

Recipe veganizer

Paste any recipe and get chef-grade plant-based swaps with technique notes.

Meal planner & pantry

Plan a week of plant-based meals, generate a smart shopping list, and reduce food waste.

Impact tracker

See animals spared, water saved and CO₂ avoided from every choice you make.

Our values

  • Compassion first. Every feature is designed to reduce harm to animals and the planet.
  • Free and accessible. Plant-based tools shouldn't be paywalled. Core features are always free.
  • Honest data. We cite sources for health claims and never greenwash.
  • Inclusive by design. Available in 10 languages with full accessibility controls.

How we got here

  1. 2023

    The first scan

    A frustrated grocery-store moment turned into a weekend prototype that could read an ingredient list and flag whey, gelatin and carmine.

  2. 2024

    Beyond the barcode

    Added the recipe veganizer, meal planner, pantry tracker and the first version of the impact dashboard.

  3. 2025

    Going global

    Launched 10 localized experiences with full RTL support and shipped our open browser extension.

  4. 2026

    Your AI plant-based coach

    Personalised nutrition coaching, weekly recaps, and inline overlays on every major retailer page.

How we build trust

Cited sources

Every health claim links to peer-reviewed nutrition research or major dietetic associations.

Privacy-first

Your scans and meal plans stay yours. No selling data, no third-party ad pixels.

Open methodology

Our vegan-rating logic and impact estimates are documented and auditable.

What people say

"I finally stopped second-guessing labels at the supermarket. The scanner just tells me."
Priya · London
"The recipe converter swapped my grandmother's lasagna so well, nobody noticed."
Marco · Milan
"Seeing the water-saved counter every week is what keeps me going."
Aiko · Tokyo
"Best part: it's actually free. Other apps paywall everything useful."
Sam · Austin

Frequently asked

Is VeggieOS really free?

Yes. Scanning, meal planning, recipe conversion and impact tracking are all free forever. We may add optional pro features later, but the core stays open.

Do I need to be fully vegan?

No. Most of our users are flexitarians or curious omnivores. VeggieOS works for any level of plant-based eating.

Where does your ingredient data come from?

A combination of public databases, manufacturer disclosures and AI-assisted ingredient analysis, reviewed against an internal vegan rule set.

How do you handle my data?

Scans, plans and pantry data are stored under your account and never sold. You can export or delete everything at any time.

Join the movement

Start planning plant-based meals today — no card required.

Get started free
Join 500k+ plant-curious people