Leaping Bunny
The strictest globally recognised cruelty-free certification with supplier audits.
What it is
Run by Cruelty Free International and the Coalition for Consumer Information on Cosmetics, Leaping Bunny certifies that no new animal testing is used at any stage of product development — by the brand, its ingredient suppliers, or third parties on its behalf.
How it's verified
Brands adopt a fixed Cut-Off Date for animal-tested ingredients, monitor their entire supply chain annually, and submit to independent third-party audits. Unlike PETA's Beauty Without Bunnies, Leaping Bunny audits ingredient suppliers directly.
What to look for
The bunny-leaping logo with 'Cruelty Free International' or 'Leaping Bunny Program' text. Verify the brand at leapingbunny.org — the searchable database is updated quarterly.
Watch out for
A logo without 'Leaping Bunny' wordmark may be the unrelated PETA bunny. Both are valid but the standards differ.
What it doesn't cover
Leaping Bunny does not certify vegan status — products may still contain animal-derived ingredients. It also does not address ingredient safety, environmental impact or labour conditions.
Top Leaping Bunny-certified products
The highest-scoring products in our database that carry Leaping Bunny certification.
The gold standard of ethical cleansing, this concentrated castile soap uses fair-trade organic oils and supports regenerative agriculture.
Zero-waste laundry sheets that eliminate plastic jugs while donating 10 loads to charity for every pack sold.
An intensive, cult-favorite hair treatment crafted from certified organic plant ingredients to restore hydration to dry or damaged hair.
A high-performance gel cleanser formulated with cold-pressed kale, spinach, and green tea in signature glass packaging.
A lightweight, squalane-based moisturizer designed for sensitive newborn skin, focusing on sugarcane-derived hydration and clean clinical standards.
Sustainable, corn-free dental treats designed with a unique Z-shape for mechanical cleaning using high-quality plant-based ingredients.
A clean, mineral-based SPF skin tint that combines skincare, makeup, and sun protection with a focus on non-toxic ingredients and recyclable packaging.
Frequently asked
Can a Leaping Bunny brand sell in mainland China?+
Historically no — Chinese regulators required animal testing on imported general cosmetics. Reforms since 2021 have created a cruelty-free pathway for most general cosmetics, and Leaping Bunny now permits certified brands to use it.
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