Leaping Bunny
The strictest globally recognised cruelty-free certification with supplier audits.
What it is
Run by Cruelty Free International and the Coalition for Consumer Information on Cosmetics, Leaping Bunny certifies that no new animal testing is used at any stage of product development — by the brand, its ingredient suppliers, or third parties on its behalf.
How it's verified
Brands adopt a fixed Cut-Off Date for animal-tested ingredients, monitor their entire supply chain annually, and submit to independent third-party audits. Unlike PETA's Beauty Without Bunnies, Leaping Bunny audits ingredient suppliers directly.
What to look for
The bunny-leaping logo with 'Cruelty Free International' or 'Leaping Bunny Program' text. Verify the brand at leapingbunny.org — the searchable database is updated quarterly.
Watch out for
A logo without 'Leaping Bunny' wordmark may be the unrelated PETA bunny. Both are valid but the standards differ.
What it doesn't cover
Leaping Bunny does not certify vegan status — products may still contain animal-derived ingredients. It also does not address ingredient safety, environmental impact or labour conditions.
Top Leaping Bunny-certified products
The highest-scoring products in our database that carry Leaping Bunny certification.
The gold standard of ethical cleansing, this concentrated castile soap uses fair-trade organic oils and supports regenerative agriculture.
The ultimate gold standard in ethical body care, this concentrated liquid soap features 18 uses and an uncompromising commitment to fair trade and regenerative agriculture.
The ultimate multi-tasking cleaning staple with an uncompromising commitment to fair trade and environmental regenerative practices.
A highly concentrated, versatile Castile soap formula that replaces harsh chemical degreasers for both interior and exterior vehicle cleaning.
Protect delicate skin with Dr. Bronner's Organic Magic Balm, a USDA Organic and Fair Trade multi-purpose ointment providing deep hydration for seasonal gifting
A zero-waste, plastic-free solid shampoo bar equivalent to three plastic bottles, formulated for normal to dry hair using fair-trade cocoa butter.
A small-batch, handcrafted ointment for paws and skin using 100% human-grade organic ingredients and plastic-free packaging.
Handcrafted botanical inks made from ethically foraged plant materials in the UK, packaged in zero-waste materials.
A multipurpose, high-grade Moroccan argan oil produced by a woman-owned indie brand focused on supporting Berber artisanal communities.
Frequently asked
Can a Leaping Bunny brand sell in mainland China?+
Historically no — Chinese regulators required animal testing on imported general cosmetics. Reforms since 2021 have created a cruelty-free pathway for most general cosmetics, and Leaping Bunny now permits certified brands to use it.
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