EWG Verified
Personal-care certification with strict ingredient transparency and safety criteria.
What it is
An Environmental Working Group certification for personal care, cleaning and baby products. Certified products must avoid every ingredient on EWG's Unacceptable list, restrict ingredients on its Restricted list, fully disclose all ingredients (including fragrance components), and follow good manufacturing practices.
How it's verified
Brands submit full ingredient and supplier documentation; EWG scientists review against the published Unacceptable and Restricted lists; certified products undergo annual re-review.
What to look for
The 'EWG VERIFIED' mark with checkmark. Cross-reference at ewg.org/ewgverified.
Watch out for
An EWG Skin Deep database 'low hazard' rating is not the same as EWG Verified — Skin Deep is an automated ingredient score, while EWG Verified is a vetted product certification.
What it doesn't cover
EWG Verified does not certify organic content, vegan status, fair labour or carbon footprint. It is an ingredient-safety and transparency standard.
Top EWG Verified-certified products
The highest-scoring products in our database that carry EWG Verified certification.
A highly effective, plant-based concentrate designed to be diluted at home, reducing shipping waste and plastic use.
A sophisticated, minimalist crossbody bag made from premium Italian leather in a gold-rated tannery, focusing on Radical Transparency and fair labor practices.
A lightweight, squalane-based moisturizer designed for sensitive newborn skin, focusing on sugarcane-derived hydration and clean clinical standards.
Frequently asked
Is EWG Verified the same as 'clean beauty'?+
No. 'Clean beauty' is a marketing term with no fixed definition. EWG Verified is a specific standard with a published Unacceptable list and an audit process.
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