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Certification deep-dive

EWG Verified

Personal-care certification with strict ingredient transparency and safety criteria.

What it is

An Environmental Working Group certification for personal care, cleaning and baby products. Certified products must avoid every ingredient on EWG's Unacceptable list, restrict ingredients on its Restricted list, fully disclose all ingredients (including fragrance components), and follow good manufacturing practices.

How it's verified

Brands submit full ingredient and supplier documentation; EWG scientists review against the published Unacceptable and Restricted lists; certified products undergo annual re-review.

What to look for

The 'EWG VERIFIED' mark with checkmark. Cross-reference at ewg.org/ewgverified.

Watch out for

An EWG Skin Deep database 'low hazard' rating is not the same as EWG Verified — Skin Deep is an automated ingredient score, while EWG Verified is a vetted product certification.

What it doesn't cover

EWG Verified does not certify organic content, vegan status, fair labour or carbon footprint. It is an ingredient-safety and transparency standard.

Top EWG Verified-certified products

The highest-scoring products in our database that carry EWG Verified certification.

Natural Sunscreen SPF 30
96Excellent
Leaping BunnyNon-GMOEWG VerifiedNatural Products Association
4.4 (850)

A high-performance, plastic-free mineral sunscreen that is safe for both sensitive skin and coral reefs.

Multi-Surface Cleaner Refill Tablets

Meliora Cleaning Products

Multi-Surface Cleaner Refill Tablets

$
96Excellent
B CorpLeaping BunnyEWG VerifiedMADE SAFE
4.8 (1,200)

A zero-waste, woman-owned brand providing ultra-transparent, plastic-free cleaning tablets.

Natural Laundry Detergent Lavender
94Excellent
B CorpEPA Safer ChoiceEWG VerifiedVegan
4.8 (2,450)

A hyper-concentrated, bio-enzyme laundry detergent that eliminates toxic chemicals while outperforming traditional brands.

The Dish Soap Bar
94Excellent
B CorpLeaping BunnyEWG VerifiedEPA Safer Choice
4.7 (4,200)

A high-performance solid dish soap that replaces plastic squeeze bottles with a waste-free, skin-friendly formula.

Ultimate Car Wash
92Excellent
Cruelty-FreeLeaping BunnyEWG Verified
4.5 (860)

A high-foaming, biodegradable car shampoo that protects your vehicle's wax while remaining safe for aquatic life.

Natural Charcoal Toothpaste
92Excellent
EWG VerifiedCruelty-FreeLeaping BunnyFSC Certified
4.6 (4,200)

A premium, fluoride-free toothpaste packaged in a fully recyclable metal tube, focused on sustainable American-made ingredients and plastic-free design.

The Signature Collection Soy Candle
92Excellent
B CorpCruelty-FreeEWG Verified
4.8 (1,250)

A 100% plant-based, toxin-free candle housed in a reusable vessel, specifically designed to eliminate synthetic fragrance risks.

Matcha Moisturizer
92Excellent
B CorpLeaping BunnyEWG Verified
4.6 (4,200)

A nutrient-dense, lightweight moisturizer focused on skin barrier support and radical transparency in carbon foot-printing.

Botanical B Enzyme Cleansing Oil
92Excellent
Ecocert COSMOSCruelty-FreeEWG Verified
4.8 (1,240)

A high-performance organic cleansing oil that uses papain enzymes and vitamin B to refine skin while maintaining an eco-conscious manufacturing profile in a certified ECOCERT facility.

Frequently asked

Is EWG Verified the same as 'clean beauty'?+

No. 'Clean beauty' is a marketing term with no fixed definition. EWG Verified is a specific standard with a published Unacceptable list and an audit process.

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