Looking for a more sustainable option? We've ranked the highest-scoring ethical alternatives to The Ordinaryin the same categories — backed by independent certifications and verified retailers.
TL;DR
The top ethical alternative to The Ordinary is Botanical Liquid Soap - Lavender & Eucalyptus by Dr. Bronner's (98/100). Runners-up: Peppermint All-One Magic Soap (Dr. Bronner's), Ethique Mintasy Solid Shampoo Bar (Ethique), Argan Oil (100% Pure & Organic) (Kahina Giving Beauty).

The gold standard of ethical cleansing, this concentrated castile soap uses fair-trade organic oils and supports regenerative agriculture.

The ultimate gold standard in ethical body care, this concentrated liquid soap features 18 uses and an uncompromising commitment to fair trade and regenerative agriculture.

A zero-waste, plastic-free solid shampoo bar equivalent to three plastic bottles, formulated for normal to dry hair using fair-trade cocoa butter.

A multipurpose, high-grade Moroccan argan oil produced by a woman-owned indie brand focused on supporting Berber artisanal communities.

A zero-plastic, bamboo-based alternative to traditional wood-pulp toilet paper that donates 50% of profits to build toilets in developing communities.

A high-performance moisturizer featuring repurposed argan shell powder, designed to brighten and nourish all skin types.

An intensive, cult-favorite hair treatment crafted from certified organic plant ingredients to restore hydration to dry or damaged hair.

A zero-waste, palm-oil-free facial soap that repurposes discarded flower petals from the tea industry.

A potent, organic facial oil formulated specifically for sensitive skin, utilizing CO2-extracted Rosehip and Buriti oils for maximum nutrient density and sustainability.

A handmade, zero-waste cold-process soap from the UK that uses zero plastic and minimal water in production.
Neutralize odor naturally with Meow Meow Tweet’s baking soda free deodorant cream, a PETA-Approved Vegan formula in a glass jar that protects sensitive skin.

A high-performance gel cleanser formulated with cold-pressed kale, spinach, and green tea in signature glass packaging.

A high-performance, accessible body moisturizer focusing on clinical transparency and plastic neutrality.

A budget-friendly staple for oily and congested skin, utilizing high-concentration vitamins to balance sebum production.
Botanical Liquid Soap - Lavender & Eucalyptus by Dr. Bronner's tops our ranking with an ethics score of 98/100.
Shoppers seek alternatives for stronger third-party certifications, cleaner ingredients, more transparent supply chains, less packaging or better labor practices than the original brand offers.
Many carry Vegan and Leaping Bunny certifications. Each listing displays its exact verified certifications.
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